P&G CEO on Costs, Loyalty, AI

Procter & Gamble’s new chief executive Shailesh Jejurikar said brand loyalty alone is not enough as the company faces higher costs. The company is evaluating how much of the cost increases will be passed on to consumers.

Jejurikar added that artificial intelligence is helping P&G stay competitive by improving efficiency and product development. He emphasized that the company is balancing cost management with maintaining customer trust.